I am Ismael!
A
UX Research & Designer
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Kroger aimed to deliver a promotion experience that was both seamless and valuable for our customers . To achieve this, I sought to identify the optimal level of consistency between the online and in-store promotional experiences . My goal was to simplify the transition for in-store shoppers to become more digitally engaged, fostering increased loyalty and spend.
The research phase encompassed user interviews and surveys involving over 100 participants . It included the development of personas, journey maps, and user flow diagrams to inform our findings. Additionally, I conducted competitive analyses and usability tests to further enhance the research.
Most importantly, I gained experience navigating the full research and design process, including problem formulation, research, brainstorming, prototyping, testing, and presenting. I became proficient in using design tools such as Figma, dedicating eight months to mastering the platform. During this time, I also refined my skills in design, remote user surveys and interviews, usability testing, quality assurance, competitive analysis, and both quantitative and qualitative data analysis.
As of result of the process, I conducted mixed-methods UX experiments to share-out more than 8 different actionable design recommendations to Kroger in regards to their promotional shopping experience.
